What the China commerce warfare did for the DJI’s market share in 2020

What the China commerce warfare did for the DJI’s market share in 2020

It’s been a wild yr for Chinese drone makers — particularly DJI. The Shenzhen-based firm behind the DJI Phantom has been hit with safety considerations, grappled with a broader U.S.-China commerce warfare, and a spot on the U.S.’s restricted commerce record. So what did all that rigidity imply for DJI’s market share?

We gained’t bury the lede: not rather a lot. DJI’s market share has lengthy hovered round 70%, and it’s nonetheless roughly the identical. In case it wasn’t clear, 70% is massively excessive. Apple claimed only a 23.4 p.c share of the worldwide smartphone market within the second quarter of 2020. Disney has a 26% market share of theme parks and resorts worldwide. In brief: a market share of 70% is massively excessive for any business.

German-based drone analysis agency Drone Industry Insights appeared on the drone market share in July 2020. Their knowledge appeared holistically in any respect drones registered beneath Part 107 from January 2018 to July 2020. Since Part 107 requires all industrial drones weighing 0.55 kilos or extra to be registered, the information might exclude drones smaller than that or used for purely interest functions. DII additionally filtered out all drones that value lower than $700 — once more in an try to filter out interest/toy drones.

DJI's market share drone industry insights 2020
Data and visualization by Drone Industry Insights.

To possible no shock — and to little change over previous years — DJI nonetheless leads the pack with a 76.1% market share. That’s solely a 0.7% decline for the reason that mid-2019 rating, which DII mentioned “is of little consequence given this magnitude of market energy.”

Intel, Yuneec and Parrot additionally prime the record of largest drone firms of 2020 by market share, alongside a couple of new and attention-grabbing drone unique tools producers. While Intel got here out as No. 2, it’s probably not due to the industrial-focused Falcon 8 and Falcon 8+ drones. No, it’s because of Intel’s Shooting Star drones. Intel flies a whole bunch of them within the air at one time to conduct its drone gentle exhibits, such because the widely-viewed Biden victory speech drone gentle present in November 2020.

American drone maker Skydio got here in place No. 7 as largest drone maker by market share, but it surely’ll be attention-grabbing to see if its newest $1 billion valuation might change that and convey Skydio increased.

DJI Mavic Air vs. Mavic Pro
A side-by-side of the DJI Mavic Pro (left) and the newer DJI Mavic Air.

The largest single drone by market share is the Mavic Pro. The Mavic Air 2 didn’t come out on prime, because it had solely been available on the market for a pair months by the point DII collected its knowledge, however DII says it “stood out as the brand new field workplace hit.” Since then, DJI has additionally launched an all-new, racing-focused drone referred to as the DJI FPV drone.

“Consequently, this additionally signifies that the drone ban has not resulted in a big decline for DJI when it comes to market share to date,” in accordance with evaluation from DII.

That may come as shocking given the whirlwind of a yr that DJI has ha.

The U.S. banned use of Chinese drones by authorities companies beneath the American Drone Security Act of 2019.  The U.S. authorities then added DJI to its restricted commerce record in December 2020. Even greater than half of the American public has mentioned it needs to ban DJI drones.

Even with a market share that top, it’s clear that it’s not all easy crusing for DJI.

“A dent in DJI’s popularity has positively occurred in some elements of the business because of the accusation,” DII wrote.