There’s a brand new DJI product launch set for September 8, 2021 at 9 a.m. Eastern Time. (6 a.m. Pacific Time). Few particulars have been given apart from the occasion’s identify, “Hi Five.” Beyond that, all now we have is a hyperlink to a “new merchandise” web page and a spot to enter your electronic mail to get digital updates, in addition to a emblem of the quantity 5 in a field floating within the clouds.
Here are my three theories of what DJI will reveal at its Hi Five product launch subsequent week:
Could we lastly see the launch of a Phantom 5 drone? DJI has largely been focusing its drones on the Mavic line as of late, so the Phantom line is greater than prepared for a refresh.
It’s been fairly some time for the reason that final within the Phantom line, the Phantom 4 (in addition to its siblings, together with the Phantom 4 Pro), first got here out. The Phantom 4 was initially launched in March 2016, making large headway as a result of it was the primary shopper drone to have 5 separate security sensors for not simply detecting obstacles in its path, however autonomously discovering a solution to navigate round them. At launch, it retailed for $1,399.
DJI then made smaller tweaks and enhancements to the preliminary Phantom 4 by introducing modified variations of the drone together with the Phantom 4 Pro. The Phantom 4 Pro, which launched a couple of months later in November 2016, went for $1,499, which is simply $100 more than what its predecessor cost. Then DJI announed the Phantom 4 Advanced in April 2017 as an improve to the Phantom 4 drone, enhancing on its predecessor’s digital camera with a 1-inch, 20-megapixel sensor and a mechanical shutter lens.
And despite the fact that it’s been about 5 years for the reason that preliminary DJI Phantom 4 launched, it’s a beloved drone. Many enterprise drone customers nonetheless proclaim it to be the reigning king in photogrammetry.
But for a lot of, the Phantom line has fallen out of favor as a result of it feels so cumbersome relative to the highly-portable Mavic line. DJI has leaned into Mavics not only for informal customers by merchandise just like the Mini 2, however to enterprise customers with variations just like the DJI Mavic 2 Enterprise Advanced.
Osmo Mobile 5 (OM 5)
The Osmo Mobile is a 3-axis gimbal for smartphones, which brings that silky easy look you’re used to on drones to the digital camera in your telephone. Since DJI is presently on the 4th technology of its Osmo Mobile, it’s not unreasonable to assume DJI would come out with a fifth technology.
And my associates over at Drone DJ have a really goo idea why it’s the OM 5. Just days in the past, Drone DJ reported that a new listing from DJI has hit the FCC database with the identify DJI OM 5.
It’s doubtless that, ought to we see an OM 5, it’ll embody a selfie stick of types through a built-in extension function. Going again to the callout of the clouds within the emblem, it may very well be an indicator that the extension function would permit your smartphone digital camera to get nearer to the clouds than ever.
Osmo Action 5k
And then there’s yet another idea that isn’t essentially the fifth iteration of a product, however truly simply the second: a brand new and improved Osmo Action. With this, the ‘Hi Five’ may stand for 5K.
And 5K may very well be coming to the DJI Osmo Action, which is the drone maker’s response to GoPro.
Look on the recently-launched DJI Air 2S drone. Revealed earlier this yr on April 15, 2021, DJI’s latest iteration of the Air drone stands out for its 1” sensor providing 20-megapixel photographs and 5.4K video. That’s the identical as what you get within the bigger, more-expensive Mavic 2 Pro (however clearly at a far-lower value level), and presents a bigger pixel dimension of two.4μm.
It’s not unreasonable to assume DJI may take that very same know-how in its drone and put it in an motion digital camera.
The present model of the DJI Osmo Action presents a 4K, 12MP digital digital camera with two shows and a 145° angle. It works underwater right down to 36 ft.
Why the Hi Five DJI product launch issues
Either approach, now could be a ripe time for DJI to roll out a brand new product of any kind. With some product launches, the product is on the market for buy instantly, whereas others mean you can be first in line for pre-order. But both approach, it doubtless means there might be a brand new DJI product on cabinets for the 2021 vacation season.
And this may very well be an enormous vacation season for drones, as extra Americans are skipping vacation journey for a second yr in a row (no) because of the COVID pandemic. Because of that, some budgets beforehand dedicated to journey, eating and exhibits have been left untouched, leaving room for issues like drones to fill that hole. And for Americans who’re touring, there appears to be an emphasis on socially-distant holidays like RV journeys or tenting. Unsurprisingly, these are ripe for bringing a drone, as a result of whereas a drone most likely gained’t succeed in your journey to Times Square in New York City, it’ll be the right piece of apparatus to fly in a distant forest.
What product would you prefer to see DJI debut this month at its Hi Five product launch? Leave a remark right here!