Is the Jeep Drone Follow-Me Feature Useful – or Just a Marketing Gimmick?

Is the Jeep Drone Follow-Me Feature Useful – or Just a Marketing Gimmick?

jeep droneAt final week’s Stellantis EV Day 2021 convention, the mother or father firm of the Jeep model introduced future expertise that ranged from peer-to-peer charging to autonomous autos and biometric facial recognition, do you have to lose your keys.  Some of those applied sciences are actual adjustments in the direction of cleaner transportation – however is the Jeep drone pairing expertise introduced an actual profit, or simply cool advertising and marketing?

The expertise isn’t earth shattering.  Drones have been capable of follow moving targets for years: 3DR added comply with me performance to the now-defunct Solo again in 2016.  What is a bit totally different with the Jeep drone comply with me function teases on the Stellantis EV Day is 2-way drone pairing: within the instance proven, the function permits dashboard integration.

The Jeep drone pairing function has apparent leisure worth.  Combined with some the opposite new options – like autonomy – it suits in with the entrepreneurs efforts to current the model as an journey sport car.  In the age of social media, adventurers nearly at all times need to doc their expertise – and a drone is good for the aim.

Could the brand new dashboard integration have business or public security purposes?  Absolutely – and so they could also be way more spectacular than the Stellantis EV Day producers notice.  If the drone had been outfitted appropriately to satisfy the regulatory necessities for flight over individuals and transferring autos, dashboard integration of drones may very well be excellent for a final mile supply state of affairs that combines drones and ground-based vehicles, launching a drone from a truck parked in a neighborhood.   The automobile drone pairing expertise may be excellent for regulation enforcement and public security purposes: as seen within the Microsoft police car of the long run.

The Verge known as Stellantis EV Day “extremely weird” – different publications stated that the presentation was brief on element.  Whether or not the Jeep drone pairing function really seems by 2025 stays to be seen, however the potentialities for the idea are actual.

Miriam McNabb is the Editor-in-Chief of DRONELIFE and CEO of JobForDrones, an expert drone providers market, and a fascinated observer of the rising drone trade and the regulatory atmosphere for drones. Miriam has penned over 3,000 articles centered on the business drone house and is a world speaker and acknowledged determine within the trade.  Miriam has a level from the University of Chicago and over 20 years of expertise in excessive tech gross sales and advertising and marketing for brand spanking new applied sciences.
For drone trade consulting or writing, Email Miriam.

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