Flying QR code: the next step in drone light shows

Flying QR code: the next step in drone light shows

Drone gentle exhibits have develop into one step wanting commonplace, flying everywhere in the world this summer season into the shapes of Earth on the latest Tokyo Olympics opening ceremony, forming the likeness of Baby Yoda at a present selling Disney+ or accompanying fireworks on the Dollywood theme park’s Summer Celebration. But right here’s a comparatively contemporary tackle the drone gentle present: turning drones right into a flying QR code.

That’s precisely what occurred at this summer season’s Rolling Loud music competition, the place musician Travis Scott had drones fly within the air throughout his set. But moderately than fly in sync with a drone gentle present, per se, they operated as a flying QR code.

Flying QR code drone light show travis scott

Hold your cellphone as much as {photograph} the drones within the air, and the QR code took audiences to a pre-save link for Scott’s newest single, which in any other case doesn’t but have an official launch date.

“Everyone is aware of Travis Scott is without doubt one of the greatest performers within the recreation, however on Saturday evening he took it to a different degree,” Rolling Loud co-founder and co-CEO Tariq Cherif stated in an announcement. “Dropping new music and giving followers direct entry to the music via a drone set up is unprecedented and MilkMoney and Travis made it occur,”

While Scott would be the first musician to tease new music by means of a drone gentle present, this isn’t truly the primary time drones have served as a flying QR code. Earlier this yr, a drone present placed on by video-streaming firm Bilibili to have a good time the 1-year anniversary of a Japanese role-playing recreation referred to as Princess Connect! used 1,500 drones to light up an enormous QR code linking to Bilibili’s website.

Flying QR code Travis Scott

And previous to that, drones have been used as a type of promoting, mostly as a kind of flying blimp. Companies like PromoDrone have hung banners on drones and flown them down seashores or promenades to be a focus for sunbathers and buyers. PromoDrone’s purchasers have included Grey Goose Vodka, Ralphs Grocery, San Diego Parks Foundation, The Century Club, and extra, and its drones have appeared at settings comparable to golf tournaments, personal birthday events, and firm occasions.

Of course, Scott’s efficiency did have some facet of drone gentle showiness included as nicely. Besides forming a flying QR code, the drones additionally shaped an enormous Cactus Jack brand within the sky.

By the best way, Scott was the one one who received to have drones at his present. Drones are in any other case listed as a banned merchandise for the Rolling Loud music competition, alongside different banned items together with hula hoops, misters, totems, selfie sticks and narcissists.

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