Ex-NBA Exec to Helm Drone Racing League

Ex-NBA Exec to Helm Drone Racing League

drone racing league

DRL President, Rachel Jacobson

Former NBA SVP of Global Partnerships Rachel Jacobson has been named because the president of the Drone Racing League. Jacobson might be tasked with scaling DRL up, creating new alternatives to have interaction league companions with greater than 250 million international followers.

“From internet hosting reside competitions and international esports tournaments to broadcasting and streaming thrilling races on premier worldwide networks like NBC, Twitter and Weibo, DRL has seen an uptick of almost 200 % common viewership, 90 % elevated digital drone racing participation, and 60 % fanbase development throughout social media over the previous 12 months,” a DRL press launch said.

“Leaders throughout the sports activities and tech industries love and respect Rachel — she’s tenacious, strategic and laser centered on delivering ROI for companions, and we’re excited for her to affix the league,” DRL CEO Nicholas Horbaczewski stated.

Jacobson will spearhead international partnerships and media-rights offers and lead the advertising and marketing and enterprise improvement groups. Jacobson spent 21 years on the NBA, the place she closed almost $1 billion in partnership gross sales and earned quite a few accolades together with Sports Business Journal’s 40 Under 40 Award.

Most not too long ago, Jacobson was the Chief Business Development Officer at Landit, the market chief in “customized profession pathing know-how to extend the success and engagement of ladies and numerous teams within the office.”

“I’m extremely excited to affix the Drone Racing League and look ahead to integrating new international companions into the thrilling sport {of professional} drone racing,” Jacobson stated.

“Blending the digital with the actual, DRL is called a real-life online game and takes every thing I really like about conventional sports activities and intersects it with innovative know-how, revolutionary storytelling, and esports competitors to have interaction the subsequent technology of followers.”

The change comes within the wake of a DRL’s current partnership with FanDuel in a deal that provides the fantasy-sports big entry to the 2020 DRL SIM Tryouts Finals, the world’s solely player-to-pilot esports event. Earlier this 12 months, DRL additionally unveiled DRL Academy, an revolutionary STEM program that includes on-line studying alternatives for college students finding out science, engineering, and unmanned plane know-how.