Drone Racing League Signs More Sports Deals

Drone Racing League Signs More Sports Deals

Drone Racing League

Source Drone Racing League

The Drone Racing League (DRL) this week introduced new first-time partnerships with sports activities drink BODYARMOR, attire model Champion Athleticwear and gaming furnishings model RESPAWN as a part of the 2020 DRL Allianz World Championship Season.

Throughout the season, DRL pilots battle it out within the DRL SIM, the immersive drone racing online game out there on Steam and XBOX.

“DRL continues to draw unbelievable companions, together with BODYARMOR, Champion, and RESPAWN,” mentioned DRL President Rachel Jacobson. “Our sport delivers the following era of followers which are tough to achieve via conventional channels. We are scaling skilled drone racing along with daring, forward-thinking companions that embrace the brand new taking part in subject of sports activities.”

The partnership with BODYARMOR marks one other breakthrough for DRL, as will probably be the primary time the beverage model will foray into the rising world of esports and gaming.

“BODYARMOR has unbelievable momentum and continues to increase its portfolio with key partnerships with MLS, UFC and most just lately – the U.S. Open. Entering into the fast-paced world {of professional} drone racing, BODYARMOR shall be showcased by DRL via in-season product placement integrations and distinctive social content material.”

“The Drone Racing League is without doubt one of the most fun sports activities properties right now, and we’re thrilled to companion with them as we set up our first-ever esports partnership,” mentioned Michael Fedele, Vice President of Marketing at BODYARMOR. “This partnership with DRL creates an incredible alternative for BODYARMOR to have interaction new followers and shoppers nationwide and play an essential position within the hydration wants of among the world’s most elite drone pilots and athletes.”

On Sunday, Champion will launch a brand new product line devoted to drone racing followers together with an all-new, limited-edition DRL Flight Suit sweatshirt and sweatpants out there on Champion.com and DRL.io. DRL’s 2020 Season will function a nationwide industrial spot selling Champion’s racing set as a part of a digital marketing campaign, #AMillionChampionsFlying, to encourage followers to share images of them flying on the DRL SIM or in the actual world.

“As a model that embraces innovation, sports activities and sport type Champion is thrilled to group up with The Drone Racing League and supply the final word flying uniform for subsequent era sports activities followers and pilots to be their very own champion — within the DRL SIM recreation, within the air, and IRL,” mentioned Champion Group President of Global Activewear, Jon Ram.

Throughout the 2020 Season, DRL pilots will compete for the Allianz World Champion title from RESPAWN gaming chairs.