Collaboration Thought Leaders – The Motivator: Miguel Amor

Collaboration Thought Leaders – The Motivator: Miguel Amor

Miguel Amor, Chief Marketing Officer, Hexagon’s Autonomy & Positioning division

On paper, collaboration seems easy: a bunch of individuals working collectively to realize a shared purpose,” Miguel Amor stated. “But in execution throughout teams and corporations, collaboration is difficult. We’ve addressed this problem by cultivating and growing the best setting and tradition that encourages our staff to collaborate.”

As chief advertising officer at Hexagon’s Autonomy & Positioning division, Miguel Amor has been chargeable for main positioning and autonomy portfolio options for manufacturers together with NovAtel, Veripos and AutonomouStuff. Twenty-five years {of professional} work on this discipline has yielded insights about forming collaborative groups.

“Team members should need to collaborate, we’d like intrinsic motivation,” Amor stated. “Companies can assist this by creating and sustaining a robust tradition of belief throughout the group. This tradition requires a secure setting. There are not any worth judgments; as an alternative, it’s a spot the place staff can communicate their minds and have discussions on the most effective strategies to realize their shared purpose.”

Collaboration, Amor argues, arises from cultural nurturing fairly than administration imposition. “Management can’t power collaboration; the tradition has to encourage it from the workers,” he stated. “The tradition of belief we’ve developed to allow collaboration comes from balancing alternative, autonomy and accountability from staff members. We belief them to perform their work to the most effective of their skill and we maintain them accountable to those expectations. Employees have the autonomy to realize their objectives within the strategies that appear finest to them. We encourage them to achieve throughout the aisle to different groups for different views.

“In the best tradition and setting, the collaboration will occur naturally.”


Innovation, Amor believes, outcomes from such collaboration. “One means administration encourages collaboration is by eradicating silos between engineering, advertising and gross sales. These three departments should work collectively to optimize our applied sciences and options for patrons, talk these improvements to the market and perceive our buyer wants to make sure our merchandise resolve their issues.

Each division’s distinctive perspective and strategies must be activated to establish and resolve issues whereas honoring what Amor referred to as “the most effective intention of the corporate.”

“Through collaboration, that perspective is shared, heard and probably sparks a brand new avenue of technological or enterprise innovation. As these groups collaborate to satisfy their objectives efficiently, they construct belief and confidence in one another.

“The tradition,” he continued, “additionally acknowledges that taking dangers and failing is a pure a part of innovation.”

Hexagon’s “RTK from the Sky” technological innovation is, Amor stated, “one of the important situations of collaboration we’ve ever completed. This expertise permits the corporate’s globally accessible TerraStar-X correction service to supply centimeter-level accuracy, and attaining it was the results of collaboration throughout completely different groups, departments, cities and international locations. From analysis and improvement, engineering, advertising and gross sales,” Amor stated, “our groups have labored nearer than ever earlier than, designing, implementing and speaking this important innovation in correction companies to our customers.

“I’m personally very proud to see my staff play their half in Hexagon’s collaboration each day,” Amor asserted. “My staff’s optimistic perspective and demonstrations of the collaborative tradition we’ve developed have been inspiring. Despite the challenges of the previous 15 months, my staff has achieved spectacular objectives due to their exhausting work, optimistic attitudes and willingness to collaborate throughout the Hexagon A&P division.”