Collaboration Thought Leaders – The Integrator: Vivien Heriard-Dubreuil

Collaboration Thought Leaders – The Integrator: Vivien Heriard-Dubreuil

Vivien Heriard-Dubreuil, CEO, Microdrones

“I actually consider in collaboration, bringing a special perspective, perspective, experience,” Microdrones CEO Vivien Heriard-Dubreuil mentioned. “I’m coming from a household of entrepreneurs, and it’s primarily based on my expertise. I don’t take into account that I do know all the things. And I wish to be challenged.”

That method meshes with the origin story of this world aerial mapping expertise firm. The DNA of its 2005 founding concerned German consultants in numerous applied sciences: microcontrollers, motors, autopilots. The preliminary drone producer’s subsequent merger with the drone providers firm Frenchman Heriard-Dubreuil developed in North America added the payload/utility specialties that at the moment are the corporate’s focus.

Today, Microdrones ensures that its 260 staff throughout six continents are on the identical path, with management that’s additive slightly than exclusionary and personnel who’re built-in with suppliers and clients alike.


Collaboration, Heriard-Dubreuil mentioned, begins “by figuring out your personal strengths but additionally the areas the place you’ll be able to enhance. You begin to see what could possibly be the best complement to your abilities, to be higher collectively.

“I attempt to construct one of the best crew, and as a crew we are going to produce one of the best outcomes. Most of the time once they go to market, it has advanced quite a bit they usually’re probably not seeing what they’d in thoughts initially. But it’s actually the crew constructing it, bettering it, adapting to the state of affairs—that makes the success.”

That paradigm has attracted world expertise. “Just in Germany, now we have 20 completely different nationalities. It’s thrilling to work on our merchandise, so perhaps it’s simpler for us as a result of we discover passionate folks.”

Managing these folks requires structured duty, Heriard-Dubreuil mentioned. “We are a company with ‘mission leaders’ and likewise ‘product house owners’. That’s the reference for the standing of a product at this time, but additionally the place we wish to go sooner or later.”

That future entails serving a buyer base that presently stands at 1,500 companies worldwide. “I believe it begins with the suppliers,” Heriard-Dubreuil mentioned. “We will not be constructing all the things in-house, so we have to have a robust partnership with the supplier to ensure that we leverage the total potential of the sensors. We attempt to construct long-term relations. The integration makes the entire distinction.” Being near suppliers additionally has allowed Microdrones to, amongst different issues, safe wanted electronics in the course of the present scarcity.

Microdrones is particularly concerned with its clients, having beginning a multi-faceted acquisition program known as mdaaS, which, Heriard-Dubreuil defined, “is custom-made for any buyer, they usually can decide and select relying on their utility.”

It’s an in depth program, and Heriard-Dubreuil is the primary to champion the necessity for buyer focus. “The expertise is very nice, but it surely doesn’t matter if it doesn’t help the client want. We want to know what they need, how we are able to enhance. Can we take away the ache factors? The technique would possibly change, so it’s essential to replace your experience on what’s the client want.”

Learning that may contain one other constituency. “In some nations we don’t have an area presence; our key consultant is a supplier within the nation,” Heriard-Dubreuil famous. “Definitely, now we have to construct a relationship with them.”

For the mdaaS rollout, “the primary to be satisfied had been the distributors. They perceive the worth of it. Selling the system at a [lower entry] value, it means decrease margin for the distributor. They wanted to purchase into this program they usually did, and it’s successful at this time.”

Despite COVID-related challenges and ever-evolving expertise, Heriard-Dubreuil nonetheless considers himself “optimistic.”

“I believe I’ve a very good imaginative and prescient of the place we wish to go,” he concluded. “I believe now we have the best stability in our crew proper now.”